The Unseen Aspects of a Good Website
While there are many visual aspects of website design that are important to display to the public, such as your logo and branding, photos and video, your hours of operation, and even contact information, there are many "hidden" aspects of a good website people don't often consider. We've highlighted some of the most important "unseen" aspects of a good website, and while you may be just getting to know them, they can be damaging to your online presence if not done properly – or if not done at all!
The Same Experience Across Any Device
These days, having a reliable website for your business isn't just preferred, it's a necessity. So many different things go into making a website something your business can rely on. From its design and aesthetic to its written and visual content, there is a lot to consider. One of the often forgotten aspects of effective web design is the experience for the user – and especially in today's world, the smartphone user.
Whether you're viewing a website on a desktop monitor, laptop screen, tablet, or smartphone the aspect ratio of the screen's size will affect how the website looks. Designing a website to respond to the screen's size is a concept known as responsive web design. If done well, it can go unnoticed, but if not it can greatly impact the experience of many users.Optimized for Search
By taking the tie and giving attention to the little details, you're going to be more likely to have your website organically (non-paid) improve in rankings and visibility. When SEO is at it's most effective, your website can prove to be a beneficial tool in building brand awareness, improving user experience, and increasing conversions.
A Good Marketing Strategy
At Technical Resource Solutions, our content marketing specialists are here to write, produce, and edit content to help you capture the eyes of more future clients and community members online. Contact us today to learn more about how we can help!