Did you know that 45% of people watch more than an hour of Facebook or YouTube videos a week? That gives a huge advantage to marketers as they can leverage that to the benefit of businesses seeking to boost their digital marketing strategy.
So, what are the benefits of video marketing?
- Enjoyable: Consumers often enjoy watching a video for a couple of minutes versus reading a lengthy explanation or post.
- Memorable: People tend to remember what they watch better than what they read. You want to be remembered by potential customers and this is the way to do it.
- Convenient: Being able to watch a video instead of reading is often more convenient for viewers. They can continue to multi-task in their busy lives, while still taking the time to see what you have to say.
- Engaging: With video marketing you can get your point across in a fun way and boost your conversion rates while you do it. These interactions have a noticeable impact because statistics show that 46% of users act after viewing a video ad. With those statistics, you can’t deny the effectiveness of video marketing and the value of increasing engagement.
You want to create a variety of content covering the same topic, so that you can appeal to users whether they prefer to read or if they would rather view their content through images and videos. Many people are more likely to watch a video than to read text, and this leaves room for you to step in and spread your message through video marketing.
When promoting your brand and company, you want to be remembered. Technical Resource Solutions want to make sure that you stand out in the crowd through video marketing.
Schedule a consultation with us so we can work towards bringing your video marketing strategy to life! We'll take a look at the content that you already have, determine what you need, and lay out a plan to pull it all together in a cohesive way.