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Why Having a Good Logo Matters

Do you remember those huge Yellow Pages® books from the past that were delivered to your doorstep? If you needed a plumber, a doctor, an HVAC company or a full-service business technology company, it was the only way to find one before the internet came along. But what was it that made you choose the one you chose? Most likely it was a full-page ad or a catchy logo instead of a printed name and phone number. A picture or a logo held a lot of power in the Yellow Pages because they represented the very first visual impression of a company.

Now, when people search the internet for a business and land on your website, the same concept still holds true: what is going to set your website apart from all the rest? Your logo. It's your identity and it needs to personify who you are and what your company represents. A strong, well thought-out logo will capture the attention of potential customers and they will most likely want to hang around and get to know you better by taking a closer look at your website. This is how branding gets started.

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Sniffing Out the Benefits of Windows 10

Microsoft tried to do too many things, too soon with Windows 8. Its desktop "tiles" resembled those used on a tablet or phone, but they confused people. Tablets were trendy, but crossovers were like genetically modified cats (the horror!); nobody knew quite what to do with them.

After being swatted on the nose often enough over Windows 8, Microsoft introduced Windows 10 this year. It's the first true hybrid version of an operating system that shares the best features of a computer, a tablet, a smart phone, and an XBox One. Think of it as the Labradoodle of the tech world: loyal, friendly, easy to bond with, but without the endless shedding and whatever it is that makes people sneeze.

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Working With Your Web Designer

Have you ever had one of those weeks when there's so much to do that you have cereal for dinner... every night? If you're an entrepreneur, of course you have! And part of the reason for that is because you take pride in your work, have a good work ethic, and want to ensure your customers are happy with the results.

Around our office, we have a lot of late nights. Lucky for me, I never have to resort to cereal for my own dinner, but the take-out food and caffeinated beverages consumed by some people in my office are always an indication that we're on a deadline, or we're trying to re-work a design that someone wants to tweak.

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Sit, Stay & Listen Before Buying Your Next Laptop

As someone with hypersensitive hearing, it's easy for me to hear beyond the words of a conversation, which means that if someone is really happy – or really frustrated – I know about it pretty quickly.

Sometimes people sound frustrated when they bring their new laptops or tablets to a meeting, and they've forgotten a cord, can't find a file, or find out their new device isn't compatible with their existing software. Business people like it when their applications work, when they can see the screen, and when they don't have to plug it into the wall to make sure it runs during an entire meeting.

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A "Value"-able Lesson

If there's one thing I've learned through my years of being the ears of Technical Resource Solutions, it's that there's cheap and then there's value – and cheap can end up costing more in the long run.

Last month, we talked about resisting the DIY route for your website. This month, we'll talk about the difference between a trained, experienced professional and someone who knows "just enough to be dangerous."

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What Does Your Website Say About You?

When someone meets you for the first time, it's likely that they are making a lot of assumptions about you based on your appearance: the clothes you wear, how you style your hair, the car you drive. Whether they choose to do business with you often is based on their first impression, even before you say a word.

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Treat Yourself To A Professional Website

A lot of people come into our office, and I sit and listen intently at every meeting while they talk about the things they want in a website, and the things they don't; the things they like about other people's websites – and the things they absolutely don't like.

Where I have the advantage, you see, is that dogs have an uncanny sense for people's emotions. If someone feels confident, I can tell. And when they are unsure about something, well, I know that, too. And a lot of people are really unsure about what they want in a website!

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Windows 10 - Free Upgrade Clarification

win10start.pngIn my last Blog entry, I speculated about the ongoing costs of Windows 10 after the initial Free for the First Year Free announcement.  Well, there's more, and it's good news.

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Windows 10 - It's Coming and It's Free

Microsoft started their "Technical Preview" program for Windows 10 back in October, 2014.  We've been running the various new builds of this (on the Fast track) on several Virtual Machines here at the office to get a taste of what it's like prior to its official release, expected to be some time this summer.  

Anyone was able to sign up for this "beta" test, but it is highly recommended that you don't use this OS on a computer that you expect to work all the time.  Since this is beta software, it WILL fail sometimes as the bugs are worked out.

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Three Reasons to Make Training a Priority for Your Business

In our technology driven society the need for training would seem obvious. Most companies provide some kind of handbook, tutorial, or even on-the-job training for program and process changes.

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Feed Your Mind

One of the things I feel very fortunate about is that I was introduced to technology at a young age and at a depth that both interested me and challenged me in ways I didn't know something could. I attended a computer summer camp at UC Santa Cruz leading into my Freshman year in high school and had the opportunity to take two years of programming classes (in the BASIC and Pascal languages) in my Junior and Senior years. This was between 1982 and 1985.

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Password Protection – a Necessary Evil

Everyone uses passwords to access all sorts of information on their computer, online, at the bank machine, and many other places. One of the most common complaints we hear is that people have to remember too many passwords and as a result they tend to use the same one for everything. To make things worse, that password is often not a very strong one, leaving them vulnerable to loss of data, identity theft, and hijacked online accounts.

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Are Your Passwords Secure?

This spring we learned about the Heartbleed bug and that in light of the bug, reminded that we should change our passwords. All of them. Immediately, if not sooner.

Changing a password can be overwhelming because we all want to make sure it is something we can remember. Changing *all* of our passwords is even more daunting.

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Windows Efficiency: Keyboard Shortcuts

The mouse was a fantastic invention. Back in 1981, the first one was introduced for use with a Personal Computer; in fact, you can go as far back as 1964 to find the first prototypes, invented by Douglas Engelbart. Today, you can hardly get a computer without one and some features require a pointing device of some kind to access. But most features can still be accessed by keyboard alone, and many are more efficient when accessed via keyboard shortcuts. This month I share a few of my favorites with you.

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Office 365 – For Home and For Business

Microsoft is listed as the #35 company in the world for 2013, according to the Fortune 500, but sometimes their product branding can be unclear. There are two different services that they offer and both are called Office 365, but the two are almost completely different from a feature set. In this article, I will describe each and what the appropriate uses are for them.

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Should I Buy a New Computer?

With the prevalence of mobile phones, tablets, laptops, and even convertible laptops that turn into tablets when needed, you may ask "Should I buy a desktop computer?". The answer depends on a number of things, but is mostly dependent on what you use your computer for. A few reasons why you might still want to have a desktop computer are business office use, gaming, specialized applications, or an interest in upgradable components.

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Tech Forecast: It's in The Cloud

In a recent survey by Wakefield Research commissioned by Citrix, one thousand Americans were asked about their understanding of Cloud Computing [1]. The end result showed that while more than half claim they never use it, 95 percent of that same group actually does use it, and on a regular basis. So I hope to clarify a few things about what exactly cloud computing is.

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Microsoft Surface Pro 3 Review - A Great Laptop Replacement

laptop-mode.jpgIt's the first time in 7 years.  I got a new laptop - and it was no easy task trying to come up with an appropriate option.  You see, I'm pretty picky about the technology I use and I want it to last a long time.  After all, I DID have my last laptop for 7 years - and it still actually works quite well.

What I had before was a Lenovo Thinkpad X61 convertible tablet.  For its day, it was a quite capable little device.  Fairly lightweight, with the first generation of Core2 mobile chips, upgraded to 4gb of RAM and a 128gb SSD to make it quite fast - even running Windows 8.1 (update 1) with fast boot times and overall great performance.  So why did I replace it?  Well, the Thinkpad screens of this time period had issues with the adhesive that holds the screen cover on.  The glue strip that sits beneath the bezel on it breaks down over time and seeps out of every opening on the front of the device as well as allows air bubbles to get under the glass that covers the LCD screen.  There are a LOT of these bubbles on mine at this point, which is distracting.  Also, since I do a lot with websites and graphics, I need the screen to look good and translate colors well, which this screen was no longer doing.

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Five things to love about Windows 8

windows-8-start-menu.jpgIf you get a new PC, odds are that it will have Windows 8 installed on it. Some have loved it and others have been critical. Here are 5 things that are really great about this new Operating System – things you can actually use in your daily routine.

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The New Office 365 Home Premium

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When it comes to business, we often recommend (and setup/configure/support) Microsoft Office 365, but now Microsoft has officially announced the availability of Office 365 Home Premium.  This comes in conjunction with the newly announced Office 2013 Suite.  There is new pricing out for both choices, which includes the option of an online subscription for $9.99/month or $99/year.  For many households, this will be a good deal. 

  2566 Hits