consultation with our team:
In the grand scheme of things, social media as we know it is a new concept – especially in the context of business marketing strategies. What started as a personal platform to connect with friends has turned into one of the most powerful marketing tools for businesses all over the world. Some businesses cling to social media, while others are more hesitant to toss their hat into the social media arena. This sector of marketing takes time, effort, and dedication, but before you dive into a full strategy, you should identify what social media channels would be most beneficial for your company. You want to make sure you're putting your valuable time and resources into the right platforms, and this is your first step in choosing what's best for you.
In the first quarter of 2021, Facebook had roughly 2.85 billion active monthly users. With such a large audience, Facebook has made itself one of the most useful and versatile social media marketing platforms.
If you had to choose to invest time into only one platform, we would recommend Facebook. This platform is versatile, provides organic and paid options, and has a reach that would be vital for any company. It helps build your brand and gives your company credibility for those who are looking to do business with you.
Though launched in 2003, LinkedIn didn't hit 70 million users until June of 2010. It now has 750+ million current members and is the leading platform for networking and B2B business marketing.
If you're a B2B company, you should highly consider building your brand on LinkedIn as well as Facebook. If you have valuable information that pertains to the workforce or your industry, this would be a great place to share it and establish your company as a resource.
This platform can be a tricky one to integrate into your social media strategy, but that doesn't mean it's not worth the time! It's extremely rare for a company to rely on Twitter as their sole social media platform as it creates space for a different kind of conversation.
Twitter is a niche market and requires a time commitment from an interaction standpoint. To determine if Twitter is right for you, it's important to take your goals, time constraints, and industry into consideration.
Instagram was released in October of 2010 and had since grown to have 1.074 billion users. Much like Facebook, Instagram has a huge number of users, and this makes it an excellent place to connect with your audience.
If your company has a plethora of visual content, works with the end-user, and wants to connect with those ages 18-34, this is the platform for you.
While all of the listed social platforms have space for videos, none of them are dedicated solely to videos like YouTube is.
YouTube is another platform that requires involvement on other social media sites. While it can be an asset to your strategy, it shouldn't be your only method of social media marketing.
As you re-evaluate your current social media platforms or look towards starting accounts, we encourage you to reach out to us to help you determine the best combination of social platforms for your industry. We hope to work with you in the near future!