consultation with our team:
Blogging certainly isn't what it used to be. When blogging first took off in the late 90's/ early 2000's you were sure to be reading more diary like entries on platforms like Open Diary and Xanga. I'm sure if we took a moment to look through all of those entries there would be good laughs…and maybe some serious cringing. Over time blogging became a generally accepted way to share information, news, and also bits and pieces (or maybe more than that) of your personal life.
In today's world of Internet Marketing everyone wants to do everything possible to be found on the internet. According to Search Engine Journal, SEO jobs have soared in the past year with a 43% increase from 2017. I'm sure you've read or heard somewhere blogs are a sure way to keep your website current and an easy way to get keywords on your site. While there is some truth to that it's good to know the whole story.
If you run a salon, posting about Christmas Cookies (as delicious as they may be) is not a solid way to drive traffic through to your website. Janice probably isn't concerned with a haircut if she's looking up cookie recipes. Keep in mind, a blog is a great way to get users onto your website. The main thing you want is for them to click through to more pages and eventually to your contact page or your call to action.
Remember those fun research papers you used to do in high school? You could have 50 notecards with all your research written everywhere. Luckily the internet is a little more user friendly and tabs exist. Don't be afraid to link to other sites or blogs when you are writing! Using sources (REPUTABLE SOURCES) is a great way to build credibility and also help with your SEO. Read more about backlinks here.
If you aren't planning on writing every day or every other day, creating a scheduling goal is a great way to stay accountable to yourself. Remember, if you are going to have a blog you need to use it. There is no magic number, just choose a schedule and stick with it. A good starting place is twice a month if you aren't sure. Sit down and figure out your two topics, then go ahead and write them out at the same time. This gets rid of that "deadline anxiety". Some blog components even have publishing options to auto-post a blog at a set date.
I'm sure the SEO guru that sent you an email about improving your site told you keywords are the key to getting your website on page one, and all you need to do is fill your blog up with phrases. What they probably failed to mention was that Google was actually burned a few years back by companies Keyword Stuffing and now keywords are essentially the last thing they look at. When choosing keywords (you still need to use them!) be sure you are choosing relevant keywords that the user may be searching. Relevance is the key to your keywords. The same rule also applies to your metadata.
In short: you get out of it what you put in. If you post one blog every 8 months that consists of an image and 4 sentences, you probably aren't doing yourself any favors. Google looks at the quality and consistency of content, among other things, so being knowledgeable, posting regularly, and being grammatically correct is important. If you're posting relevant and quality blogs on a regular schedule, giving users a good experience and reliable information, then it is a great way to bring in and retain website traffic.
If you want to go over your SEO or digital marketing, contact us to schedule a consultation at our Woodstock office.