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Blog posts from Technical Resource Solutions
JUL
22

How to Brainstorm Blog Topics

Blogs fit under the Content Marketing umbrella and are beneficial for so many reasons - and it's not just me being biased because I'm a writer. Blogs have the ability to reach a wider audience than your website might have done sitting idle and blogs give you the opportunity to gain authority, a following, and hopefully move up in Google's rankings! Now we know how important blogs are, but do you know how to come up with blog topics? It can be tough, so we outlined some different tools and techniques you can use to brainstorm engaging blog topics for your audience. 

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  1430 Hits
1430 Hits
APR
21

How to Sell on Facebook

Now is the time to prepare your business for the #NewNormal and implement proactive marketing and technology strategies so you're ahead of the curve, no matter what comes next. Take the first step and learn some practical steps you can implement right now to offer your services on Facebook.

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  1079 Hits
1079 Hits
NOV
13

Quality Over Quantity (6 Steps to Writing a Quality Blog)

Quality over quantity is a good rule of thumb for almost any industry or profession. Everyone is always on the move, so these days quantity often gets placed above quality, but what if that isn't what's important?

When it comes to writing blogs, you are but a mere drop of water in an ocean of how-to blogs, inspirational posts, and educational content. So, what will make you stick out while gaining exposure for your company? Follow these 6 steps to take your blog writing to the next level!

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  1023 Hits
1023 Hits
NOV
04

5 Ways to Stay Safe on Social Media

Social media is a powerful tool for everyone who uses it. People use it personally to connect with their family and friends, while businesses can harness its many benefits by creating a consistent voice and brand that allows them to connect with their audience. Pretty powerful stuff, right? Well, with great power comes great responsibility.


With the steady increase of social media users, also comes a steady increase of cyber criminals that seek to: 

  • Obtain personal and credit card Information
  • Gather information to plan a physical attack
  • Implant malware on computers
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  1201 Hits
1201 Hits
NOV
01

Grey Badges on Facebook are gone!

Have you heard?

Facebook gray verified badges for business pages are officially gone! So, what does this mean for you?

Essentially, you might have gone through the application process to earn your gray verified check mark. This makes your business page look credible and shows that you are who you say you are. However, with this change comes some extra effort that has to go into maintaining your credibility. 

As Facebook makes this transition and updates their process, we will let you know!
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  1118 Hits
1118 Hits
OCT
18

The Importance of Page Structure

According to a study conducted by Microsoft, the average attention span of a human is 8 seconds, which believe it or not has declined from the 12 seconds reported in 2000. This means users are taking less time to evaluate:

- Is this content relevant?
- Is this content reliable?
- Is this content readable?


So, what can you do to grab the reader in that 8 seconds? 

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  883 Hits
883 Hits
DEC
11

Blogging in 2018 - 2019

Beginning of Blogging 

Blogging certainly isn't what it used to be. When blogging first took off in the late 90's/ early 2000's you were sure to be reading more diary like entries on platforms like Open Diary and Xanga. I'm sure if we took a moment to look through all of those entries there would be good laughs…and maybe some serious cringing. Over time blogging became a generally accepted way to share information, news, and also bits and pieces (or maybe more than that) of your personal life. 

Blogging and your SEO 

In today's world of Internet Marketing everyone wants to do everything possible to be found on the internet. According to Search Engine Journal, SEO jobs have soared in the past year with a 43% increase from 2017. I'm sure you've read or heard somewhere blogs are a sure way to keep your website current and an easy way to get keywords on your site. While there is some truth to that it's good to know the whole story. 

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  1909 Hits
1909 Hits
OCT
18

The Google Experience

Google, being the enigma that it is, seems to subtly remind us how intertwined it is in our everyday lives. Whether it's by showing you an ad for something that crossed your mind 2 hours ago or giving you a suggested search for something you discussed with your coworker yesterday, Google never fails to impress with its…. observant…. abilities. 

However, when it comes down to it, being in Google's good graces is one of the best things you can do for your business. If you think about it from a consumer standpoint, the first thing you do when you are searching for a service is "Google it". From there you look in the sought-after "box". This lists the service providers closest to you in order from closest to the city center outward. You might glance through the reviews, maybe click the company with the most or highest reviews. Then you work your way down the search results, usually stopping when company websites that haven't been updated since 2010 start popping up (maybe around page 3?). So how do you keep out of the Flash Mob era crowds on the web? 

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  1104 Hits
1104 Hits
SEP
25

Why Having a Good Logo Matters

Do you remember those huge Yellow Pages® books from the past that were delivered to your doorstep? If you needed a plumber, a doctor, an HVAC company or a full-service business technology company, it was the only way to find one before the internet came along. But what was it that made you choose the one you chose? Most likely it was a full-page ad or a catchy logo instead of a printed name and phone number. A picture or a logo held a lot of power in the Yellow Pages because they represented the very first visual impression of a company.

Now, when people search the internet for a business and land on your website, the same concept still holds true: what is going to set your website apart from all the rest? Your logo. It's your identity and it needs to personify who you are and what your company represents. A strong, well thought-out logo will capture the attention of potential customers and they will most likely want to hang around and get to know you better by taking a closer look at your website. This is how branding gets started.

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  1248 Hits
1248 Hits
FEB
19

QR Codes

trsqr1

From Wikipedia: A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, camera telephones, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

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  1702 Hits
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