If you're a regular social media user and have been for a long time, you may have noticed recently that you're seeing less from the companies, pages, and groups you follow and a lot more advertisements. Facebook, and now Instagram, have implemented new algorithm updates that have completely changed the way each users' newsfeeds populate content.
Video is a powerful tool that can be utilized in any industry for marketing purposes. Need to put together an explainer video? Advertise your services? Interview an employee on the subject they specialize in? Record an event? Release a how-to video? The possibilities of video marketing are endless, and those that we listed are just a few of the directions you can go in. Our society continues to gravitate towards video content now more than ever. IGTV, reels, Facebook Watch – almost every social media platform has promoted video, and consumers are liking it…
In the grand scheme of things, social media as we know it is a new concept – especially in the context of business marketing strategies. What started as a personal platform to connect with friends has turned into one of the most powerful marketing tools for businesses all over the world. Some businesses cling to social media, while others are more hesitant to toss their hat into the social media arena. This sector of marketing takes time, effort, and dedication, but before you dive into a full strategy, you should identify what social media channels would be most beneficial for your company. You want to make sure you're putting your valuable time and resources into the right platforms, and this is your first step in choosing what's best for you.
According to the Merriam-Webster dictionary, a gray area is defined as "an area or situation in which it is difficult to judge what is right and what is wrong." This definition proves to be accurate in the case of graymail as it's a problem in the marketing industry that even the best marketers struggle with. Though it's a widespread problem, it's not often talked about so we will dive into what graymail is, why you want to avoid it, and steps you can take to try to remedy its effects.
My typical day looks like meandering around the office greeting my TRS family and eavesdropping on their conversations. They're always busy at work providing marketing plans and solutions for clients, a major part of that being email marketing. As I make my rounds, I've more than once overheard them explaining to clients why they shouldn't send bulk mail through their personal or business email accounts. Because I think this topic is a real tail wagger, I thought I would do them a favor and write a blog about all the reasons you just can't send bulk mail through your email account.
Now is the time to prepare your business for the #NewNormal and implement proactive marketing and technology strategies so you're ahead of the curve, no matter what comes next. Take the first step and learn some practical steps you can implement right now to offer your services on Facebook.
Have you heard?
Facebook gray verified badges for business pages are officially gone! So, what does this mean for you?
- Is this content relevant?
- Is this content reliable?
- Is this content readable?
So, what can you do to grab the reader in that 8 seconds?
Blogging certainly isn't what it used to be. When blogging first took off in the late 90's/ early 2000's you were sure to be reading more diary like entries on platforms like Open Diary and Xanga. I'm sure if we took a moment to look through all of those entries there would be good laughs…and maybe some serious cringing. Over time blogging became a generally accepted way to share information, news, and also bits and pieces (or maybe more than that) of your personal life.
In today's world of Internet Marketing everyone wants to do everything possible to be found on the internet. According to Search Engine Journal, SEO jobs have soared in the past year with a 43% increase from 2017. I'm sure you've read or heard somewhere blogs are a sure way to keep your website current and an easy way to get keywords on your site. While there is some truth to that it's good to know the whole story.
Google, being the enigma that it is, seems to subtly remind us how intertwined it is in our everyday lives. Whether it's by showing you an ad for something that crossed your mind 2 hours ago or giving you a suggested search for something you discussed with your coworker yesterday, Google never fails to impress with its…. observant…. abilities.
However, when it comes down to it, being in Google's good graces is one of the best things you can do for your business. If you think about it from a consumer standpoint, the first thing you do when you are searching for a service is "Google it". From there you look in the sought-after "box". This lists the service providers closest to you in order from closest to the city center outward. You might glance through the reviews, maybe click the company with the most or highest reviews. Then you work your way down the search results, usually stopping when company websites that haven't been updated since 2010 start popping up (maybe around page 3?). So how do you keep out of the Flash Mob era crowds on the web?
Do you remember those huge Yellow Pages® books from the past that were delivered to your doorstep? If you needed a plumber, a doctor, an HVAC company or a full-service business technology company, it was the only way to find one before the internet came along. But what was it that made you choose the one you chose? Most likely it was a full-page ad or a catchy logo instead of a printed name and phone number. A picture or a logo held a lot of power in the Yellow Pages because they represented the very first visual impression of a company.
Now, when people search the internet for a business and land on your website, the same concept still holds true: what is going to set your website apart from all the rest? Your logo. It's your identity and it needs to personify who you are and what your company represents. A strong, well thought-out logo will capture the attention of potential customers and they will most likely want to hang around and get to know you better by taking a closer look at your website. This is how branding gets started.
From Wikipedia: A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, camera telephones, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
