Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360. Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.
gives you information regarding which pages web searchers are looking at within a session.
• Bounce Rate
is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
• New Users
is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
• Unique Pageviews
tracks visibility of content per Session and which pages were mainly viewed.
The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.