"Our Business is Making Technology
Work for Your Business"

Ryan is our Marketing and Design Specialist and has been with us since August 2018. He is a graduate of Georgia College and State University in Milledgeville, Georgia, and holds a bachelor’s degree in Mass Communication.
NOV
21
0

Space Heaters and Power Strips: A Dangerous Combination


Cold weather generally prompts people to break out the space heater at home or in the office for added warmth and comfort. This is a great idea because it can help to save money on heating bills when you only need extra heat in one area of the room. However, the last thing anyone needs is a fire erupting, especially during the holiday season.

According to the National Fire Protection Association, between 2011 and 2015, space heaters accounted for 43 percent of U.S. home heating fires and 85 percent of home heating deaths. It is crucial to follow safety guidelines and take precautions to minimize the risk of space heaters causing damage to a home or an office.


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  80 Hits
80 Hits
NOV
05
0

Google Analytics: Is it the Right Choice for You?

Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360. 


Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.

Pageviews gives you information regarding which pages web searchers are looking at within a session.
Bounce Rate is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
Users tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
New Users is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
Sessions tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
Unique Pageviews tracks visibility of content per Session and which pages were mainly viewed.

The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.


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  91 Hits
91 Hits
OCT
25
0

10 Reasons Why You Should Invest in a New Website Design

There is no denying that mobile devices are ubiquitous, and it should come as no surprise that mobile internet browsing has now surpassed that of desktop use. According to Statcounter Website Analytics, as of September 2018, worldwide usage stats are as follows: 

 • Mobile- 51.7%
      • Desktop- 44.12%
• Tablet- 4.18%

Is your website current?
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  121 Hits
121 Hits
SEP
25
0

Why Having a Good Logo Matters

Do you remember those huge Yellow Pages® books from the past that were delivered to your doorstep? If you needed a plumber, a doctor, an HVAC company or a full-service business technology company, it was the only way to find one before the internet came along. But what was it that made you choose the one you chose? Most likely it was a full-page ad or a catchy logo instead of a printed name and phone number. A picture or a logo held a lot of power in the Yellow Pages because they represented the very first visual impression of a company.

Now, when people search the internet for a business and land on your website, the same concept still holds true: what is going to set your website apart from all the rest? Your logo. It's your identity and it needs to personify who you are and what your company represents. A strong, well thought-out logo will capture the attention of potential customers and they will most likely want to hang around and get to know you better by taking a closer look at your website. This is how branding gets started.

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  233 Hits
233 Hits