"Our Business is Making Technology
Work for Your Business"

NOV
05
0

Google Analytics: Is it the Right Choice for You?

Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360. 


Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.

Pageviews gives you information regarding which pages web searchers are looking at within a session.
Bounce Rate is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
Users tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
New Users is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
Sessions tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
Unique Pageviews tracks visibility of content per Session and which pages were mainly viewed.

The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.

How Do You Get Google Analytics?
You can install Google Analytics and can set it up and customize it for free. Set up your Dashboard by creating a Blank Canvas, or you can use the Starter Dashboard. Here, you can choose which metrics and reports you want to view each day. View your Audience to gain invaluable information such as Active Users, Demographics, GEO, Mobile, Behavior (new versus returning visitors).

E-commerce businesses can view product and sales performance, set up conversions and goals. The possibilities are limitless and at first you might find Google Analytics highly addictive, but once you have it customized to be able to view your desired metrics and reports, it will become invaluable to you and to your business.

How Google Analytics Stacks up to Other Analytics Platforms
First off, Google Analytics is free, but you can upgrade to a premium version of Google 360 for a monthly fee. You get larger date ranges for gathering data for comparisons from organic searches to direct, social and referral visitors. You can select landing pages or choose different social media sites because users' behavior is different across social media networks. A custom dashboard allows you to see what you want at a glance or you can make it as in-depth as you want, and there are more reports available than you will find anywhere else.

There are viable alternatives to Google Analytics that you can use as a stand-alone or you can also supplement Google Analytics for your website and social platforms with Crazy Egg, Clicky, Woopra, KISSMetrics, GoSquared, to name a few.

Clicky allows you to track several sites at a time if you opt for the paid plans and it offers a Twitter interface as well as allowing you to set up alerts to track certain actions that occur on your website.
Crazy Egg allows you to view clicks as a heat map, and it also allows you to differentiate between links instead of tracking all clicks to the same URL as with Google Analytics. Monthly rates vary with Crazy Egg, depending on your needs.
Woopra features an attractive dashboard with information available at a glance, and it also offers a live chat feature that lets you chat with visitors in real time. It also has refinable filtering capabilities to track any aspect of web metrics. It offers a free version, but with limited capabilities.
KISSMetrics is unique from other platforms in that it allows you to track user life cycles and segment visitors. It allows you to track individuals' interaction history along with offering solutions for E-commerce, mobile apps, and SaaS platforms. Monthly pricing plans apply.
GoSquared features a dashboard that allows you to utilize widgets for popular content metrics. You can customize it to provide dashboard notifications, but it offers limited use based on the monthly plan you choose. You can earn rewards by completing certain actions and they will roll over each month but once you have used your monthly allocation within a month, you will have to wait until the next month rolls around to proceed.

All in all, if you don't know how well your website or social media platforms are performing, you are doing yourself and your business a great disservice. Google Analytics and other analytic platforms can help you to see how much traffic your site is getting each day, which page most of the traffic is landing on and staying on the longest, gauges whether your content is engaging or not, and it allows you to turn weaknesses into strengths.

However, analyzing your website on your own can be a daunting task. A full-service business technology company like Technical Resource Solutions in Canton and Woodstock, Georgia has a knowledgeable staff who can create, host, and monitor your website or social media pages and make them work to grow your business more than you ever dreamed possible. Contact them today to see how you can improve your bottom line by becoming more visible on the internet.

References:
https://comparisons.financesonline.com/google-analytics-vs-hootsuite
https://wpengine.com/blog/the-ins-and-outs-of-google-analytics/
https://www.crazyegg.com/blog/alternatives-to-google-analytics/
  41 Hits
41 Hits
OCT
25
0

10 Reasons Why You Should Invest in a New Website Design

There is no denying that mobile devices are ubiquitous, and it should come as no surprise that mobile internet browsing has now surpassed that of desktop use. According to Statcounter Website Analytics, as of September 2018, worldwide usage stats are as follows: 

 • Mobile- 51.7%
      • Desktop- 44.12%
• Tablet- 4.18%

Is your website current?
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  61 Hits
61 Hits
OCT
18
0

The Google Experience

Google, being the enigma that it is, seems to subtly remind us how intertwined it is in our everyday lives. Whether it's by showing you an ad for something that crossed your mind 2 hours ago or giving you a suggested search for something you discussed with your coworker yesterday, Google never fails to impress with its…. observant…. abilities. 

However, when it comes down to it, being in Google's good graces is one of the best things you can do for your business. If you think about it from a consumer standpoint, the first thing you do when you are searching for a service is "Google it". From there you look in the sought-after "box". This lists the service providers closest to you in order from closest to the city center outward. You might glance through the reviews, maybe click the company with the most or highest reviews. Then you work your way down the search results, usually stopping when company websites that haven't been updated since 2010 start popping up (maybe around page 3?). So how do you keep out of the Flash Mob era crowds on the web? 

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94 Hits
OCT
04
0

A Strong IT Infrastructure and Cyber Liability Insurance Coverage Will Keep you and Your Company Safer from Cyber Attacks and Financial Ruin

Whether you are a new business or an existing business, having your IT infrastructure set up by a professional full-service business technology company like Technical Resource Solutions in Canton, Georgia is critical in today's world. This coupled with cyber liability insurance will safeguard your company from data breach, ransomware attack or a complete outage of internet infrastructure. Your entire company is at risk if you don't have the proper infrastructure and cyber insurance protection in place to safeguard your data against cyber attacks.

About Your Infrastructure:

The first step is to have your infrastructure professionally installed. Your infrastructure consists of a server, modem, router, backup system, software, network, internet service provider, management and more. You may also need a cooling system in place to keep your equipment cool in order to prevent overheating and an out-of-the-way storage area to keep all the equipment from harm by foot traffic at work.

The number of servers you will need will be based on the number of employees and functions each server provides. Small companies can get by with one server, but it can get complicated very quickly when it comes to managing email, backup, data management, printers, volume, and more. For instance, if you are a business that provides website development and hosting like Technical Resource Solutions, a single server may be solely dedicated to just that. Because it can get complicated, it's always best to have your IT infrastructure professionally installed and managed.

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201 Hits
SEP
25
0

Why Having a Good Logo Matters

Do you remember those huge Yellow Pages® books from the past that were delivered to your doorstep? If you needed a plumber, a doctor, an HVAC company or a full-service business technology company, it was the only way to find one before the internet came along. But what was it that made you choose the one you chose? Most likely it was a full-page ad or a catchy logo instead of a printed name and phone number. A picture or a logo held a lot of power in the Yellow Pages because they represented the very first visual impression of a company.

Now, when people search the internet for a business and land on your website, the same concept still holds true: what is going to set your website apart from all the rest? Your logo. It's your identity and it needs to personify who you are and what your company represents. A strong, well thought-out logo will capture the attention of potential customers and they will most likely want to hang around and get to know you better by taking a closer look at your website. This is how branding gets started.

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  178 Hits
178 Hits
NOV
19
0

Sniffing Out the Benefits of Windows 10

560461691508eMicrosoft tried to do too many things, too soon with Windows 8. Its desktop "tiles" resembled those used on a tablet or phone, but they confused people. Tablets were trendy, but crossovers were like genetically modified cats (the horror!); nobody knew quite what to do with them.

After being swatted on the nose often enough over Windows 8, Microsoft introduced Windows 10 this year. It's the first true hybrid version of an operating system that shares the best features of a computer, a tablet, a smart phone, and an XBox One. Think of it as the Labradoodle of the tech world: loyal, friendly, easy to bond with, but without the endless shedding and whatever it is that makes people sneeze.

  1061 Hits
1061 Hits
SEP
22
0

Working With Your Web Designer

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Have you ever had one of those weeks when there's so much to do that you have cereal for dinner... every night? If you're an entrepreneur, of course you have! And part of the reason for that is because you take pride in your work, have a good work ethic, and want to ensure your customers are happy with the results.

Around our office, we have a lot of late nights. Lucky for me, I never have to resort to cereal for my own dinner, but the take-out food and caffeinated beverages consumed by some people in my office are always an indication that we're on a deadline, or we're trying to re-work a design that someone wants to tweak.

Let me share with you a few things that make my ears perk up during a design meeting:

 "Everyone" as a Target Audience.
People have different needs, different tastes, and different goals. Not everyone, for example, likes dogs (go figure!), so if you are a small business owner whose website needs to target dog lovers, "Everyone" is not your audience.

Knowing who your audience IS, however, will help us craft a design and a message that will appeal to those people who are seeking your services and will eventually become your customers.

Websites Evolve
Simply having a website is not all there is to it. As your business develops, so should your website. Inventory and service offerings change, prices need to be updated, and your photos and text need to keep up with the current market to help your business stay competitive.

Think of your website like your car. Your 1980 conversion van might still run, but it likely doesn't convey the message – or image – of who you and your business are today. Same goes for your website: the site created for your business in 1999 might still be active, but it needs to adapt so it is compatible with current technology – like smart phones and tablets.

Be An Original
I can't tell you how many people see a design and say, "I want to look just like that!" Well, that belongs to someone else's business, so outright copying would 1) be tacky and 2) not deliver YOUR message to YOUR specific audience.

During a design meeting, my people ask you questions about how you chose your business, how long you've been in business, what your top-selling products or services are, and what kind of customer feedback you receive. We also want to know who (specifically) your target audience is (see above), so we can make your website reflect YOU and YOUR BUSINESS.

Let Us Help You
We've worked in this industry a long time, so we know how to make our customers happy. We look forward to a night of take-out food and a double espresso on your behalf!

  1067 Hits
1067 Hits
AUG
07
0

Sit, Stay & Listen Before Buying Your Next Laptop

As someone with hypersensitive hearing, it's easy for me to hear beyond the words of a conversation, which means that if someone is really happy – or really frustrated – I know about it pretty quickly.

Sometimes people sound frustrated when they bring their new laptops or tablets to a meeting, and they've forgotten a cord, can't find a file, or find out their new device isn't compatible with their existing software. Business people like it when their applications work, when they can see the screen, and when they don't have to plug it into the wall to make sure it runs during an entire meeting.

A lot of those frustrated people have a Chromebook. At first, they're all excited about it; "after all," they say, "I heard that guy on the radio say it's one of the best."

Well, if you ask me, they shouldn't buy a device based on a generic recommendation from a popular consumer advisor. Does that guy realize most people are looking at how technology can improve their bottom line over the long term, not just with up-front costs? Did they call that guy and ask what the best recommendation was for their specific business?

If they had asked us what we recommend to fulfill their needs now and in the future, that laptop might well be Microsoft Surface Pro 3.

My ears perk up when I hear about all the benefits of this laptop-tablet hybrid, partly because the people who use the Surface Pro 3 are so excited about all its benefits.

First, it has great battery life. If you don't always remember to bring your cords to a meeting, the Microsoft Surface Pro 3 has a battery that lasts up to seven hours!

It's powerful and boasts great file capacity, too, with up to 512GB storage and 8GB RAM. And it works well with all of the commonly used Microsoft business applications.

Like most great breeds, it's also pleasing to the eye, with exceptional screen resolution.

And while I'm a purebred myself, there's something to be said for hybrids: the Microsoft Surface Pro 3 combines the best features of a laptop and a tablet into one amazing piece of equipment.

It may not take the place as "man's best friend," but it sure comes close!

  1483 Hits
1483 Hits
JUL
06
0

A "Value"-able Lesson

If there's one thing I've learned through my years of being the ears of Technical Resource Solutions, it's that there's cheap and then there's value – and cheap can end up costing more in the long run.

Last month, we talked about resisting the DIY route for your website. This month, we'll talk about the difference between a trained, experienced professional and someone who knows "just enough to be dangerous."

The very first business website went live in August of 1991, and the ONE BILLIONTH website came into existence in September of last year. In order to stand out among those kinds of numbers, your website has to be amazing. And it's unlikely that you're going to get an amazing, functional, and secure site from someone who creates websites "on the side."

Your niece in college might be able to create a decent-looking website, but will she understand what will help your site stand apart from others in your industry? Will she be able to update the site during exam week? And if the site crashes while she's in class, how much of a priority will it be for her to drop what she's doing and get things back up to speed so you don't lose business?

Maybe you have a friend who dabbles in web design and offers to create a site that will "save you money." Have you considered what that up-front savings might cost you in the long run? Can your friend guarantee a site that is mobile-friendly? How savvy is your friend at creating a site that is hack-resistant? Can he add a shopping cart with the most up-to-date security features to keep your customers' information safe from online thieves?

When comparing up-front costs to build a site, take an extra moment to look into the future and think about what it might cost you – in credibility, time, and lost customers – if your "cheap" website doesn't live up to your needs and expectations.

A cheap website is like a pair of shoes from the discount store: you'll settle for them in a pinch, but wouldn't recommend them for the long haul. A website is a good value when it presents a professional image, meets or exceeds performance expectations, offers security to you and your customers, and can grow with your business over time.

Plus, hiring a professional can help you avoid that awkward silence with your niece at the next family reunion!

-Sadie

  1223 Hits
1223 Hits
JUN
30
0

What Does Your Website Say About You?

When someone meets you for the first time, it's likely that they are making a lot of assumptions about you based on your appearance: the clothes you wear, how you style your hair, the car you drive. Whether they choose to do business with you often is based on their first impression, even before you say a word.

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1496 Hits
MAY
29
0

Treat Yourself To A Professional Website

A lot of people come into our office, and I sit and listen intently at every meeting while they talk about the things they want in a website, and the things they don't; the things they like about other people's websites – and the things they absolutely don't like.

Where I have the advantage, you see, is that dogs have an uncanny sense for people's emotions. If someone feels confident, I can tell. And when they are unsure about something, well, I know that, too. And a lot of people are really unsure about what they want in a website!

Sure, folks can put together a passable site using a template they get online for just a little bit of money – or even for free. But most people wouldn't want to set up shop in an office or storefront they built themselves with a hammer and nails, because it wouldn't be secure or up to building codes – and it certainly wouldn't give them the professional image they want for their business.

So why do they think they can do that with their website?

More and more these days, people check out businesses on their computers, tablets, or smart phones before they ever decide to make a purchase. Websites that look polished, that are easy to navigate, and that make it easy for customers to find what they need are the ones that set the standard for a healthy client relationship.

And if they plan to buy something online, customers want to know that they are making their purchase from a business whose site is secure – especially since there have been so many stories about hackers and cyber-theft.

The thing is, sometimes people come into our office and listen to what Technical Resource Solutions can do for their business – and they leave thinking they can create a site for themselves, then they contact us when they realize it's much harder than they thought, when the site they constructed malfunctions, or when it doesn't project the professional image they want for their business.

Trust me when I tell you that it's easier to do things right the first time than it is to try and make up for mistakes down the road.

It's a real treat to have a website that looks good, functions well, and helps you grow your business.

And I know a thing or two about treats!

- Sadie

  410 Hits
410 Hits
MAY
14
0

Windows 10 - Free Upgrade Clarification

win10start.pngIn my last Blog entry, I speculated about the ongoing costs of Windows 10 after the initial Free for the First Year Free announcement.  Well, there's more, and it's good news.

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  577 Hits
577 Hits
APR
24
0

Windows 10 - It's Coming and it's Free

553a32f9d224fMicrosoft started their "Technical Preview" program for Windows 10 back in October, 2014.  We've been running the various new builds of this (on the Fast track) on several Virtual Machines here at the office to get a taste of what it's like prior to its official release, expected to be some time this summer.  

Anyone was able to sign up for this "beta" test, but it is highly recommended that you don't use this OS on a computer that you expect to work all the time.  Since this is beta software, it WILL fail sometimes as the bugs are worked out.

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435 Hits
NOV
25
0

How to Get the Most Out of Your Training

It can be difficult to reserve the time necessary to attend a training session, whether you train online, or leave your office and go to a classroom.

Sometimes by the time that training session comes around it is for a skill that you truly want and need to master. Here are some tips to help make sure the new information sinks into your brain.

• Take notes. This may seem counter intuitive in our high technology culture, but taking notes, either by hand, or by typing them into a document is a great way to help you remember key points.
• Review your notes during a break. This technique is especially helpful if your training class is spread over several days. After you've had a few minutes away during a prolonged break or when the class is done for the day, take five minutes to review your notes and jot down questions you may have.
• Ask Questions. Sometimes engaging your instructor provides more than clarity. It gives you that extra kernel of information that will help the information stay with you.
• Relate the new information to something familiar. Our brains automatically look for patterns as we learn. Taking time to figure out how new information can be used in your day-to-day life gets you more excited about the knowledge – and helps it stick in your mind.

The way we learn as adults is very different from the way we learned as children. Adults master new skills when they can apply them to knowledge they already have. When you're trying to hook new information into your mind, consider everything you know – don't limit yourself to only work skills or personal skills. Figuring out how new information can be applied to everything you know will help you gain comprehension faster and may just make you more efficient in several areas. Benefitting in more than one part of your life will give you huge returns on the time you invested and may just motivate you to learn more.

  513 Hits
513 Hits
NOV
19
0

How to Use Slides in Your Training Presentation

Most people think that when they are putting together a training presentation they must put every word they plan to say on a slide. While this might make it easier for a trainer to remember a script, it is counter intuitive to giving a good presentation. Why? As soon as a slide goes up, people are more inclined to focus on the slide than the speaker.

Here are some tips to help you create slides that will get you more engagement, rather than less.

1. Only hit the highlights. Use your slides to sum up your points. Only show them once you've made the point, not before. This lets students know what the most important elements of the training session are.
2. Use images. Images are a great way to both illustrate your point and give you a memory jog as to what you will discuss next. Screenshots are great images to include when you can. Just make sure the screen shot you use is focused on the area you are talking about and can be seen clearly from the back of the room.
3. Include references. If you plan to hand out your slides, including sources and references can make turn them into a great guide for your students to hang on to.
4. Don't use animations. There was a time when people thought putting animations in their presentations would make them more entertaining. In reality they are more distracting. If you have a short video that further demonstrates what you are teaching, that is great. But a car zooming across the page or a character popping up in a random place takes attention off of the material you are teaching.

One other point to consider as you create your slides: what if your presentation space has some kind of technical issue? Creating slides that work as a supplement to your presentation, rather than holding the entire presentation ensures that even without the slides, you still have a useful training session.

  828 Hits
828 Hits
NOV
11
0

What to look for in a Trainer

Today there is a wealth information on the internet that shows people how to do all kinds of things; but sometimes it takes one person talking to another person to make that information click.

How do you find the person who can help you get to that "aha!" moment you need? You may think you have to go away to a high dollar education program, but sometimes asking a few questions up front can help you find that person in your own neighborhood.

A great place to start is at local training centers. Find out what they offer for your area of interest and then review the trainer bios. Check out their credentials, but then look for "soft" skills – that is their people skills. You'll find this information in reviews and testimonials.

Here are some of the traits you should look for:


• A trainer who is collaborative. Trainers very often enjoy working with other people and get inspired by trying to solve problems together, even if they already have the answer. Look for someone who is open to having back-and-forth conversations.
• Someone who is detail oriented. Sometimes skipping a little detail can frustrate someone learning something new. Trainers are familiar with all of those details and steer students back on track.
• A good listener. We all picture the teacher in front of the classroom or the person behind the podium talking. Trainers do a lot of that, too. But they also listen. A lot. Answering questions is a key component -- and it benefits both the trainer and the students. Trainers learn from the types of questions their students ask.


Finding a trainer who is skilled in both the subject you want to learn and working with students can make the difference in truly understanding something, or just gaining enough skills to get by. Asking a few key questions before enrolling in a class can make the difference for you.

  533 Hits
533 Hits
NOV
06
0

Three Reasons to Make Training a Priority for Your Business

In our technology driven society the need for training would seem obvious. Most companies provide some kind of handbook, tutorial, or even on-the-job training for program and process changes.

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  477 Hits
477 Hits
NOV
04
0

You Can Be a Trainer

Are you the go-to person among your friends, family and peers on certain subjects? Do you like talking with people and showing them how to do things? Are you out going and comfortable speaking in front of groups?

These are all qualities of great trainers. While many trainers have gone to special classes to learn how to teach a topic, sometimes your natural affinity for a particular skill or technique, plus an outgoing personality is all you need to get in front of a class.

Here are a few pointers to get you started:


• Establish your credentials. Do you have a degree or certification in the subject you plan to teach? Have you used the program or skill for a number of years? Did you help develop a program? Let your prospective students know. These accomplishments give you credibility and can help you get students.
• Create your curriculum. Start with an outline of the core points that you will teach and then fill in the details. The outline is useful for advertising the course. The details can help you determine how long the course will be and how much to charge. You can also use this document to help you create hand-outs and other reference material for your students.
• Find a place to teach. Some training can be done one-on-one, but when you have a group of people finding a great room is important. If you are teaching a computer course, make sure your location has a projector along with accommodations for computers, that means power outlets, Wi-Fi, and maybe even actual computers. A quiet environment with bathrooms and parking are also important. Finally, make sure the room can fit all of your students.


Lots of information and instructions can be found on the internet to do all kinds of things, but sometimes it takes one person talking to another person to make that information click. With a little bit of planning you can put together a course to help people truly master a new skill or program.

  448 Hits
448 Hits
OCT
28
0

Don't Let a Commute Delay Training

It seems like when people are ready to improve their skill set or gain a new skill all together, they drive an hour or more to go to a training facility – that is, if there is not an online equivalent.

Hands-on training is a great way to learn. It helps students get a better grasp of the material faster. Plus, training outside of the usual office environment provides an opportunity to really focus.

But what if a student puts off training because they don't have the time, or perhaps the desire, to make the trek to the city? Don't put off essential training because of a long commute. Try a local training center!

Looking locally for training provides many benefits along with saving time and fuel on a long drive.

• Using a local training center gives students a more efficient way to follow up. In addition to email and telephone support, a student could drop in to the local center for additional face-to-face support as they need it.
• Training in the same town where people work provides great networking opportunities – everyone in the room can be a potential business connection, not just a classmate for a day or two.
• Local training centers are more likely to have a better variety of classes and offer them more frequently than nationally run centers. Sometimes it can be as easy as asking the training coordinator if there are more classes available then what is currently shown on the schedule.

Are you looking for a class on a national product or brand, but can't find it in your neighborhood? Ask for it! Big companies want their customers to get the training and information they need to continue to use their products. If they get a request from a specific area, they are likely come to the area to fill the need. If you have a training center in your community, ask them for the program you are looking for. Many times they have the resources to provide the class; they just need students to fill it.

  422 Hits
422 Hits
OCT
28
0

Feed Your Mind

One of the things I feel very fortunate about is that I was introduced to technology at a young age and at a depth that both interested me and challenged me in ways I didn't know something could. I attended a computer summer camp at UC Santa Cruz leading into my Freshman year in high school and had the opportunity to take two years of programming classes (in the BASIC and Pascal languages) in my Junior and Senior years. This was between 1982 and 1985.

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  498 Hits
498 Hits