Your website is a powerful tool. It's now 2021 and websites aren't just online business cards, but a direct source for information on your products or services, and one of the first things possible consumers view before they decide if they want to venture further down the sales funnel. It's your first impression, your voice, your brand, and probably a major contributor to the success of your business – even if you don't realize it. Many moving parts go into a website including design, development, SEO, responsive, and last but certainly not least, content. Since it's a new year, it may be time for new content. Here are some questions to ask yourself as you review your website copy.