NOV
01

Grey Badges on Facebook are Gone!

Have you heard?

Facebook gray verified badges for business pages are officially gone! So, what does this mean for you?

Essentially, you might have gone through the application process to earn your gray verified check mark. This makes your business page look credible and shows that you are who you say you are. However, with this change comes some extra effort that has to go into maintaining your credibility. 

As Facebook makes this transition and updates their process, we will let you know!
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  1912 Hits
1912 Hits
OCT
18

The Importance of Page Structure

According to a study conducted by Microsoft, the average attention span of a human is 8 seconds, which believe it or not has declined from the 12 seconds reported in 2000. This means users are taking less time to evaluate:

- Is this content relevant?
- Is this content reliable?
- Is this content readable?


So, what can you do to grab the reader in that 8 seconds? 

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  1718 Hits
1718 Hits
OCT
10

Dig to the Truth about Phishing

My humans bring me to work with them every day; they wouldn't have it any other way. Unlike my humans, I can sit in on meetings, listen to ideas and think about solutions to problems and then I can go take a nap: they can't. Life is good that way. But you know when life isn't good? When a customer comes in angry because they got scammed and wakes me up from my nap - it really raises the fur on the back of my neck. 

You see, I know the various methods hackers use when they are on a phishing expedition and my human's customers need to be watchdogs about it. I'll let you in on a little secret I have learned in this business: if it looks suspicious—it most likely is, but sometimes it can look 100 percent legitimate. 

You may receive a message from what looks like your:
  • Bank
  • Credit card company
  • Google
  • Microsoft Office 
  •  Web design company
  • IT company
  • PayPal
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  1627 Hits
1627 Hits
SEP
19

How to Filter Data in Excel 2018

Sometimes when you're working on a project on an Excel spreadsheet, you don't need to see all of the information. It often can be more helpful to only show a certain category of data. For example, if a corporation had a massive list of every order they have in the system, they may only need to see the pending ones - which is when it might be helpful to filter data.

Well luckily, Excel can help you temporarily hide all of the information you don't need – see below for instructions on how to filter the plethora of data on your spreadsheet. 

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  291 Hits
291 Hits
DEC
11

Blogging in 2018 - 2019

Beginning of Blogging 

Blogging certainly isn't what it used to be. When blogging first took off in the late 90's/ early 2000's you were sure to be reading more diary like entries on platforms like Open Diary and Xanga. I'm sure if we took a moment to look through all of those entries there would be good laughs…and maybe some serious cringing. Over time blogging became a generally accepted way to share information, news, and also bits and pieces (or maybe more than that) of your personal life. 

Blogging and your SEO 

In today's world of Internet Marketing everyone wants to do everything possible to be found on the internet. According to Search Engine Journal, SEO jobs have soared in the past year with a 43% increase from 2017. I'm sure you've read or heard somewhere blogs are a sure way to keep your website current and an easy way to get keywords on your site. While there is some truth to that it's good to know the whole story. 

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  2620 Hits
2620 Hits
DEC
06

Why Managed Information Technology Services are Best for Your Company

Hiring a sole external or in-house IT person or trying to manage the services on your own as the owner or manager of a business might seem like a good idea until you come across an issue that you can't fix; this happens often for many reasons.

Designated individual IT consultants or employees get sick or need to take extended leave, they go on vacation, take holidays and some just move on, leaving you vulnerable to any number of problems that might occur. Things are great when they are running smoothly, but when they aren't this can bring a screeching halt to production in the workplace. 

Synergy: "The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects."

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  2537 Hits
2537 Hits
NOV
05

Google Analytics: Is it the Right Choice for You?

Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360. 


Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.

Pageviews gives you information regarding which pages web searchers are looking at within a session.
Bounce Rate is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
Users tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
New Users is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
Sessions tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
Unique Pageviews tracks visibility of content per Session and which pages were mainly viewed.

The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.


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  2033 Hits
2033 Hits
OCT
25

10 Reasons Why You Should Invest in a New Website Design

There is no denying that mobile devices are ubiquitous, and it should come as no surprise that mobile internet browsing has now surpassed that of desktop use. According to Statcounter Website Analytics, as of September 2018, worldwide usage stats are as follows:

  • Mobile- 51.7%
  • Desktop- 44.12%
  • Tablet- 4.18%
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  2737 Hits
2737 Hits
OCT
18

The Google Experience

Google, being the enigma that it is, seems to subtly remind us how intertwined it is in our everyday lives. Whether it's by showing you an ad for something that crossed your mind 2 hours ago or giving you a suggested search for something you discussed with your coworker yesterday, Google never fails to impress with its…. observant…. abilities. 

However, when it comes down to it, being in Google's good graces is one of the best things you can do for your business. If you think about it from a consumer standpoint, the first thing you do when you are searching for a service is "Google it". From there you look in the sought-after "box". This lists the service providers closest to you in order from closest to the city center outward. You might glance through the reviews, maybe click the company with the most or highest reviews. Then you work your way down the search results, usually stopping when company websites that haven't been updated since 2010 start popping up (maybe around page 3?). So how do you keep out of the Flash Mob era crowds on the web? 

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  1734 Hits
1734 Hits
OCT
04

Why You Need a Strong IT Infrastructure and Cyber Liability Insurance

Whether you are a new business or an existing business, having your IT infrastructure set up by a professional full-service business technology company like Technical Resource Solutions in Woodstock, Georgia is critical in today's world. This coupled with cyber liability insurance will safeguard your company from data breach, ransomware attack or a complete outage of internet infrastructure. Your entire company is at risk if you don't have the proper infrastructure and cyber insurance protection in place to safeguard your data against cyber attacks. 

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  2138 Hits
2138 Hits
NOV
19

Sniffing Out the Benefits of Windows 10

Microsoft tried to do too many things, too soon with Windows 8. Its desktop "tiles" resembled those used on a tablet or phone, but they confused people. Tablets were trendy, but crossovers were like genetically modified cats (the horror!); nobody knew quite what to do with them.

After being swatted on the nose often enough over Windows 8, Microsoft introduced Windows 10 this year. It's the first true hybrid version of an operating system that shares the best features of a computer, a tablet, a smart phone, and an XBox One. Think of it as the Labradoodle of the tech world: loyal, friendly, easy to bond with, but without the endless shedding and whatever it is that makes people sneeze.

  2614 Hits
2614 Hits
SEP
22

Working With Your Web Designer

Have you ever had one of those weeks when there's so much to do that you have cereal for dinner... every night? If you're an entrepreneur, of course you have! And part of the reason for that is because you take pride in your work, have a good work ethic, and want to ensure your customers are happy with the results.

Around our office, we have a lot of late nights. Lucky for me, I never have to resort to cereal for my own dinner, but the take-out food and caffeinated beverages consumed by some people in my office are always an indication that we're on a deadline, or we're trying to re-work a design that someone wants to tweak.

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  2627 Hits
2627 Hits
AUG
07

Sit, Stay & Listen Before Buying Your Next Laptop

As someone with hypersensitive hearing, it's easy for me to hear beyond the words of a conversation, which means that if someone is really happy – or really frustrated – I know about it pretty quickly.

Sometimes people sound frustrated when they bring their new laptops or tablets to a meeting, and they've forgotten a cord, can't find a file, or find out their new device isn't compatible with their existing software. Business people like it when their applications work, when they can see the screen, and when they don't have to plug it into the wall to make sure it runs during an entire meeting.

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  3266 Hits
3266 Hits
JUL
06

A "Value"-able Lesson

If there's one thing I've learned through my years of being the ears of Technical Resource Solutions, it's that there's cheap and then there's value – and cheap can end up costing more in the long run.

Last month, we talked about resisting the DIY route for your website. This month, we'll talk about the difference between a trained, experienced professional and someone who knows "just enough to be dangerous."

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  2862 Hits
2862 Hits
JUN
30

What Does Your Website Say About You?

When someone meets you for the first time, it's likely that they are making a lot of assumptions about you based on your appearance: the clothes you wear, how you style your hair, the car you drive. Whether they choose to do business with you often is based on their first impression, even before you say a word.

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  3275 Hits
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3275 Hits
MAY
29

Treat Yourself To A Professional Website

A lot of people come into our office, and I sit and listen intently at every meeting while they talk about the things they want in a website, and the things they don't; the things they like about other people's websites – and the things they absolutely don't like.

Where I have the advantage, you see, is that dogs have an uncanny sense for people's emotions. If someone feels confident, I can tell. And when they are unsure about something, well, I know that, too. And a lot of people are really unsure about what they want in a website!

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  1662 Hits
1662 Hits
MAY
14

Windows 10 - Free Upgrade Clarification

win10start.pngIn my last Blog entry, I speculated about the ongoing costs of Windows 10 after the initial Free for the First Year Free announcement.  Well, there's more, and it's good news.

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  2048 Hits
2048 Hits
APR
24

Windows 10 - It's Coming and It's Free

Microsoft started their "Technical Preview" program for Windows 10 back in October, 2014.  We've been running the various new builds of this (on the Fast track) on several Virtual Machines here at the office to get a taste of what it's like prior to its official release, expected to be some time this summer.  

Anyone was able to sign up for this "beta" test, but it is highly recommended that you don't use this OS on a computer that you expect to work all the time.  Since this is beta software, it WILL fail sometimes as the bugs are worked out.

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  1856 Hits
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1856 Hits
NOV
06

Three Reasons to Make Training a Priority for Your Business

In our technology driven society the need for training would seem obvious. Most companies provide some kind of handbook, tutorial, or even on-the-job training for program and process changes.

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  1763 Hits
1763 Hits
OCT
28

Feed Your Mind

One of the things I feel very fortunate about is that I was introduced to technology at a young age and at a depth that both interested me and challenged me in ways I didn't know something could. I attended a computer summer camp at UC Santa Cruz leading into my Freshman year in high school and had the opportunity to take two years of programming classes (in the BASIC and Pascal languages) in my Junior and Senior years. This was between 1982 and 1985.

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  1959 Hits
1959 Hits

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