Believe it or not, Christmas is right around the corner and you'll want to jump on the Christmas shopping early this year. While many families have the long-standing tradition of going Black Friday shopping the day after Thanksgiving, many stores are shutting their doors on Thanksgiving and promoting sales for months instead of for 24 hours. Though it's all in efforts to keep people safe, this could potentially change the way we shop for Christmas gifts moving forward. According to Clark Howard, we're more likely to see sales in October and November, with a drastic increase in prices after December 11th. To help you get your shopping done early, we decided to release our 2020 Technology Gift Guide early this year. Check out these gifts selected by the whole Technical Resource Solutions team!
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TRS Blog Posts
Cold weather generally prompts people to break out the space heater at home or in the office for added warmth and comfort. This is a great idea because it can help to save money on heating bills when you only need extra heat in one area of the room. However, the last thing anyone needs is a fire erupting, especially during the holiday season.
According to the National Fire Protection Association, space heaters accounted for 43 percent of U.S. home heating fires and 85 percent of home heating deaths between 2011 and 2015. It is crucial to follow safety guidelines and take precautions to minimize the risk of space heaters causing damage to your home or an office.
It's safe to say that most everyone knows about or at least has heard of Google. It's also safe to say that you probably use it every day! However, if you're not a Technical Resource Solutions website customer, you may not have heard about Joomla, an open source content management system (CMS). We chose this platform over 10 years ago and have spent a great many hours explaining to current and potential customers the many benefits of Joomla, with many of them having never heard of the platform at all. Thanks to Google's recently announced sponsorship of Joomla, we're expecting this platform to become more familiar among business owners. Our team is excited about this new development and we are looking forward to all of the benefits that come with this sponsorship.
When making judgment calls for your business, it's sometimes hard to know when the cheaper option is a viable one, and when you truly will get what you pay for. If you search on Google®, you may find articles that support the use of desktops as servers. The phrase that comes to mind is: "Just because you can doesn't mean you should." We want our customers to be set up for success but using a desktop computer as a server will cause more harm than good and here's why.
Blogs fit under the Content Marketing umbrella and are beneficial for so many reasons - and it's not just me being biased because I'm a writer. Blogs have the ability to reach a wider audience than your website might have done sitting idle and blogs give you the opportunity to gain authority, a following, and hopefully move up in Google's rankings! Now we know how important blogs are, but do you know how to come up with blog topics? It can be tough, so we outlined some different tools and techniques you can use to brainstorm engaging blog topics for your audience.
It's a crazy world out there, and it's hard to know who you can trust. Not everyone is trustworthy and not everyone is qualified. There's something cool about living in a world full of DIY-ers. The creativity seems to be never ending with people who find joy in learning a new craft. While there are things in life that are great DIY projects, we are here to tell you that web design and development is not something you want to delegate to a DIY-er. You need a website that has the potential to convert viewers to customers while maintaining SEO best practices.
There are several things that should be considered when choosing your web developer. However, two categories come above all else:
Now is the time to prepare your business for the #NewNormal and implement proactive marketing and technology strategies so you're ahead of the curve, no matter what comes next. Take the first step and learn some practical steps you can implement right now to offer your services on Facebook.
In what seems to have been the blink of an eye, COVID-19 changed the way we live, interact, shop, eat, and especially how we work. It's been a time of tribulation, but also a time of triumph as people across the world are doing things they didn't even know they could do with technology. While providing business IT services to our surrounding community, we have had an influx of questions come in about what needs to be done to make working remotely a smooth transition. While it may not be seamless (as seems to be true with most any dramatic change in life), we have worked tirelessly to provide options and get people connected in a way that allows them to continue to engage and serve customers.
Happy 2020!
It's a new year, a new decade, and the perfect time for a fresh start. The beginning of the year seems to bring out the best in people. We have new resolve and we're motivated to set goals. If you haven't set your own New Years' resolution yet, we have the perfect idea to share... clean your computer inside and out!
Many of us use digital devices every day. As we complete work tasks, create new documents, download apps and pictures, and multi-task our way through never-ending to-do lists, we also make digital waste along the way. Unlike an overflowing laundry basket, leaves in the yard, or dishes in the sink, digital waste can hide. Chances are your computer needs to be cleaned up. Great news! January is National Clean Up Your Computer Month.
To get ourselves jumpstarted, we interviewed our very own Chief Technology Officer and Co-founder, Scott Lavelle, about his recommendations for cleaning our computers. Join us as we sort through files, review old apps, and break out the compressed air.
Shopping season is officially here! Our team got together and recommended some gifts for that friend or family member that's always looking for new technology. Be prepared for Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday this year and be on the lookout for these awesome items for your loved ones.. or maybe even for yourself! On your mark, get set, shop!
Change can be hard, especially when it comes to technology. But in the words of Gail Sheehy, "If you aren't changing, you aren't growing." This holds true as technology shifts and evolves – and the latest shift will be from Windows 7 to Windows 10.
While Windows 7 has been great, all things must come to end, and the sunset of Windows 7 comes in January 2020. So, what does this mean for you? It means that it's time for you to make the big change. Trust us, it will be worth it.
Quality over quantity is a good rule of thumb for almost any industry or profession. Everyone is always on the move, so these days quantity often gets placed above quality, but what if that isn't what's important?
When it comes to writing blogs, you are but a mere drop of water in an ocean of how-to blogs, inspirational posts, and educational content. So, what will make you stick out while gaining exposure for your company? Follow these 6 steps to take your blog writing to the next level!
With the steady increase of social media users, also comes a steady increase of cyber criminals that seek to:
- Obtain personal and credit card Information
- Gather information to plan a physical attack
- Implant malware on computers
Have you heard?
Facebook gray verified badges for business pages are officially gone! So, what does this mean for you?
As Facebook makes this transition and updates their process, we will let you know!
- Is this content relevant?
- Is this content reliable?
- Is this content readable?
So, what can you do to grab the reader in that 8 seconds?
My humans bring me to work with them every day; they wouldn't have it any other way. Unlike my humans, I can sit in on meetings, listen to ideas and think about solutions to problems and then I can go take a nap: they can't. Life is good that way. But you know when life isn't good? When a customer comes in angry because they got scammed and wakes me up from my nap - it really raises the fur on the back of my neck.
You see, I know the various methods hackers use when they are on a phishing expedition and my human's customers need to be watchdogs about it. I'll let you in on a little secret I have learned in this business: if it looks suspicious—it most likely is, but sometimes it can look 100 percent legitimate.
- Bank
- Credit card company
- Google
- Microsoft Office
- Web design company
- IT company
- PayPal
Beginning of Blogging
Blogging certainly isn't what it used to be. When blogging first took off in the late 90's/ early 2000's you were sure to be reading more diary like entries on platforms like Open Diary and Xanga. I'm sure if we took a moment to look through all of those entries there would be good laughs…and maybe some serious cringing. Over time blogging became a generally accepted way to share information, news, and also bits and pieces (or maybe more than that) of your personal life.
Blogging and your SEO
In today's world of Internet Marketing everyone wants to do everything possible to be found on the internet. According to Search Engine Journal, SEO jobs have soared in the past year with a 43% increase from 2017. I'm sure you've read or heard somewhere blogs are a sure way to keep your website current and an easy way to get keywords on your site. While there is some truth to that it's good to know the whole story.
Hiring a sole external or in-house IT person or trying to manage the services on your own as the owner or manager of a business might seem like a good idea until you come across an issue that you can't fix; this happens often for many reasons.
Designated individual IT consultants or employees get sick or need to take extended leave, they go on vacation, take holidays and some just move on, leaving you vulnerable to any number of problems that might occur. Things are great when they are running smoothly, but when they aren't this can bring a screeching halt to production in the workplace.
Synergy: "The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects."
Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360.
Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.
• Pageviews gives you information regarding which pages web searchers are looking at within a session.
• Bounce Rate is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
• Users tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
• New Users is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
• Sessions tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
• Unique Pageviews tracks visibility of content per Session and which pages were mainly viewed.
The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.
There is no denying that mobile devices are ubiquitous, and it should come as no surprise that mobile internet browsing has now surpassed that of desktop use. According to Statcounter Website Analytics, as of September 2018, worldwide usage stats are as follows:
- Mobile- 51.7%
- Desktop- 44.12%
- Tablet- 4.18%
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