In the grand scheme of things, social media as we know it is a new concept – especially in the context of business marketing strategies. What started as a personal platform to connect with friends has turned into one of the most powerful marketing tools for businesses all over the world. Some businesses cling to social media, while others are more hesitant to toss their hat into the social media arena. This sector of marketing takes time, effort, and dedication, but before you dive into a full strategy, you should identify what social media channels would be most beneficial for your company. You want to make sure you're putting your valuable time and resources into the right platforms, and this is your first step in choosing what's best for you.