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DEC
22

Long-Term, Unpowered Storage Solutions for Businesses

Solid state drives (SSDs) are increasing in popularity across all types of computer systems. Desktops, Laptops, and even servers are commonly found with SSD storage instead of traditional spinning hard disk drives. SSDs are much more performant, last longer, and consume less power over traditional hard disk drives (HDDs). That benefit is due to SSDs utilizing an electric charge to store data rather than magnetic fields to represent the zeros and ones that make up computer data.

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  559 Hits
559 Hits
DEC
14

5 Digital Marketing Ideas to Start the New Year Right

As the year comes to an end, many of us in the marketing world are pulling up the final month of analytics and performing some serious number crunching. While any digital marketer watches website analytics like a hawk throughout the year, those year-end results can help us to understand trends and related effects in a much broader context. As the new year begins, pursuing additional marketing strategies could help to increase your brand's reach across the web.

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  771 Hits
771 Hits
NOV
28

The Dangers of Consumer-Grade Hardware in a Business

One of the most important things about setting up a business is efficiently managing startup costs. For many companies nowadays, IT infrastructure is one of the larger upfront costs of starting a business, but an efficiently-spend budget can lead to an overall reduction in overhead related to maintenance costs and equipment replacements. Computers don't come at the premium they did in the 1980s, but a business-class machine can still run a pretty penny. A large sticker price might leave a business owner wondering why a consumer-grade machine can't do the trick for an employee who isn't running resource-intensive applications. As it turns out, there are a host of reasons a consumer-grade computer might lead to far higher costs to your business despite the initially tantalizing price tag.

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  593 Hits
593 Hits
NOV
28

Organic Search Strategy in an Age of Emphasized Ads

One of the tenets of a strong website marketing strategy includes a fair amount of work in Search Engine Optimization: the process of making your website more attractive to search engines and the people using them. SEO is still the end all, be all of search engine ranking, however some seemingly recent changes have made even more apparent the need to augment strong SEO with other methods of search ranking. Some of us have noticed around the office that Search ads on specific queries are displaying in larger quantities, sometimes going as far as pushing all organic results "below the fold."

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  938 Hits
938 Hits
OCT
31

Should I Change My Website Domain?

As the business landscape changes and affects things like the supply chain, consumer interest, and technology, you may find that your business has new offerings or services that no longer match the branding your company started with. When that happens strongly enough, it might become necessary to look to a rebranding or repositioning strategy to ensure your company's branding aligns with consumer expectations. In addition to tightening up company branding outside of cyberspace, aligning your business website to your new brand might be required as well. But how far can you go? We've put together a list of several things to consider before you change your website's domain.

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  1730 Hits
1730 Hits
OCT
25

The Dangers of an Outdated Website

For your business or organization, your website can serve many different purposes. Your website could serve as your digital front door, or even a digital storefront. This will be one of the first impressions you can make on someone if they were to type your company's name into a search engine. When well-optimized, your business can even show to people who are looking up products or services that are relevant to your site. 

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  275 Hits
275 Hits
SEP
27

What Should Be on My Website?

Got a website that needs a rebuild? Need a new one for your business? You're in the right place, and even if you don't know where to start, we've got you covered. With something as vital to your business as a website, starting a new site or refreshing one you've had in the past can seem like a daunting task, but once you break down your wish list you might find it can be easier than you think.

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  503 Hits
503 Hits
AUG
30

Windows 8.1 End of Life is January 2023

 As the end of 2022 approaches in the coming months, so does the support for Windows 8.1. That's right, Windows 8.1 will reach end of support on January 10th, 2023, that means that technical assistance and software updates for 8.1 will no longer be offered. Not only will Microsoft halt software updates to Windows 8.1, but the company will be halting security patches as well.

If you or your business is still running on Windows 8.1, here are a couple things to know moving forward:
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  1623 Hits
1623 Hits
AUG
24

Your Business’s Branding: Finding a Balance

Running a successful business takes a lot of work, and a great deal of the early work in bringing customers in the door lies in the visual realm. As a business, your visual identity can do a lot of the talking for you, and if done improperly can push traffic away. While some of the top companies are always changing their logo to chase yearly trends, keeping a consistent visual tone can be one of the key factors in creating lasting relationships with your clients and customers. 

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  2022 Hits
2022 Hits
JUL
29

What is Multifactor Authentication?

Going the extra mile to keep your information more secure may not be as complicated as you'd expect. One of the easiest (and often most common) ways to make your online accounts more secure is to enable multifactor authentication (MFA). Sometimes called "two-factor" authentication, "two-step" verification, or TOTP (Time based one-time password), this process ensures that when an online service detects a login from you that it really is you logging in.
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  705 Hits
705 Hits
JUL
27

Server or Desktop: Does it Matter?

When thinking about tools and platforms for your business, it can sometimes be difficult to define the line between cutting costs, improving workflow efficiency, and setting up diminishing returns. Oftentimes, small businesses or startups may be tempted to use a desktop or laptop computer as a cheaper alternative to a dedicated server. This mistake can not only put you at risk of data loss, but also could have your business miss out on some of the best perks of a dedicated server.

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  328 Hits
328 Hits
JUN
20

10 Ways to Keep Your Kids Safe Online this Summer

While we focus on business IT solutions, we know a thing or two about staying safe online. For your kids, using the internet has become a second language – whether on social media, in the classroom, online gaming, or video chatting. In fact, nearly half of users on TikTok are between 10 and 19 years old. There are many healthy practices to implement in your kids' relationship with technology, and we've put together a guide to help your family look both ways before crossing the digital street.
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  511 Hits
511 Hits
JUN
20

Protect Yourself from Fake Tech Support Scams

Regardless of the size of your home or business, it's likely that somewhere along the way you will require the help of a tech support professional. Most of the time, the best course of action is to look for the IT team your company employs within its walls, or the third-party company they rely on for help. Sometimes, the best course of action is calling the manufacturer or developer of the product or software that is causing problems.

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  312 Hits
312 Hits
MAY
17

Understanding and Defending Against Social Engineering

Every year, security technology gets more and more intricate. The tools we have at our disposal to defend against malware, direct hacking, DDoS attacks, data breaches and more have been consistently improving as bad actors continue to innovate on the technology they use to attack businesses. However, while this battle is constantly waged over a virtual field, the overwhelming majority of attacks are still perpetrated through a single old-fashioned tactic: social engineering.

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  1485 Hits
1485 Hits
MAY
17

Managing Your Business’s Reputation Online

When it comes to managing your business online, there are a lot of places where people can voice their opinions. Public-facing reviews are a great way to collect feedback about your business, and when used strategically, can be a huge boon to your Google rankings. But if left ignored, Google reviews can also do harm.

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  2187 Hits
2187 Hits
APR
28

Digital Advertising for the Local Business Owner: Part 2

In our previous blog we described the different types of ads and some of the ways they can be sent out to your audience. When coming up with a plan for sending out blogs, a few things are important to keep in mind: targeting, reach, and budget. Balancing the first two against the third can be troublesome, but you're not alone. The Technical Resource Solutions team is here to work with you to plan out and set up your ad campaigns to ensure that your budget is being spent as efficiently as it can be.

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  1950 Hits
1950 Hits
APR
28

Digital Advertising for the Local Business Owner: Part 1

Advertisements on the internet have been around almost as long as the World Wide Web itself. Whether you're looking for information on your favorite search engine, pulling up a favorite music video, or corresponding with old friends on social media, it's likely the first thing you see when attempting to do any of those things is an advertisement. While your first reaction might be one of annoyance, nearly everyone has a memory of a particular ad that caught their eye, or even that led to a purchase.

Digital advertisements are one of the best ways of interacting with an audience that you may not have ever interacted with otherwise, but the road map for accessing those audiences, thanks to the ubiquity of the internet, is becoming progressively less clear. To help with that, Technical Resource Solutions has put together a short primer on digital ads, their utility, and some frequently asked questions!

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  1985 Hits
1985 Hits
FEB
25

Take Control of Your Brand by Implementing Tracking

Any business owner knows that data can be a powerful thing. Tracking sales can help you optimize inventory, find upselling opportunities, and companion items to increase your average order value. Research data following customers' eyes as they peruse store aisles informs on what shelf real estate is more valuable for brands. Tracking customer movement in and out of the store can help you determine what hours are best to stay open, and what hours are best to schedule additional staff.

The same can be said of your digital marketing presence. If all you do is post occasionally on a Facebook page or sending out emails to your list of clients without checking the data first, you might be leaving a huge source of potential revenue untapped. 

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  2042 Hits
2042 Hits
FEB
17

It's Time to Embrace Endpoint Detection and Response

Computer security is a constant battle. Cybersecurity experts and researchers are continually working to thwart attacks, but attackers are finding new ways to exploit unsecured machines just as quickly. As such, traditional tools for identifying and snuffing out malware are no longer sufficient on their own – a better way is needed.  

Endpoint Detection and Response (EDR) provides a means for business owners needing to protect their networks from malicious software.

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  1776 Hits
1776 Hits
JAN
28

Standardize Tech for an Efficient Workplace

When it comes to buying equipment for a workforce, you're faced with a balancing act. Between the cost of the equipment, its capabilities, and its practicality, it can be hard to narrow down what the ideal workplace machine will look like. To top it off, the issue is made even more confusing thanks to widespread supply issues for computer components. Despite all this, standardizing your workplace's computing infrastructure can have real effects on a company's bottom line.

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  1005 Hits
1005 Hits

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